Viola Davis
6.6m followers 713,545 post views
A global day of celebration and liberation for Afro hair
Thanks to everyone who took part in the 10th World Afro Day!
Millions online and attendees in person, joined the FRO Festival, a three-day street takeover, bringing our 10th celebration to Lower Stable Street, Coal Drops Yard, King’s Cross, London.
The founder of World Afro Day®, Michelle De Leon has written a new report, “Afro Hair: is State intervention needed?”. She is pictured with her daughter Estelle and she is calling for generational change, because the findings show major health concerns connected to bias against Afro hair.
The report examined differences in opinion of 1,442 respondents who have Afro-textured hair and those who do not. One of the major findings of the report was the significant health impacts of Afro hair discrimination. Respondents with Afro-textured hair were more likely to agree that their hair can negatively impact their mental health (51% vs 34%).
WORLD AFRO DAY
September 15th, marks the 10th World Afro Day, a global day of celebration and liberation of Afro hair and identity with an estimated reach of 1.5 billion.
Since 2017, our work has influenced the UN, UK government, EHRC, education unions, the National Day Nurseries Association (NDNA), global brands, international media and major celebrities.
WORLD AFRO DAY X AFRO-NOON TEA
New for our 10th year! Afro-noon Tea is an Afro-Caribbean-inspired twist on afternoon tea. We had great feedback from our first tasters.
“What do you expect when you hear the phrase Afro-noon Tea?”
“How important is it to have a special occasion offering like Afro-noon Tea?”
Check out the Celebration section of the site to learn more.
World Afro Day CIC is the organisation working towards Afro hair freedom in every area of life, for every generation.
We focus on HEEP, Health, Education, Employment and Policy.
Check out our Liberation section of the site to learn more.
WORLD AFRO DAY®
On 15 September 2026, we marked the 10th World Afro Day®: a global celebration and liberation of Afro hair and identity, reaching an estimated 1.5 billion people across broadcast, press and digital.
For a decade, our work has earned official recognition from the UN, contributed to new guidance from the Equality and Human Rights Commission (EHRC), and shaped conversations with the UK Government, education unions and the National Day Nurseries Association (NDNA), as well as with global brands and international media.
World Afro Day® has been celebrated by Janet Jackson, Viola Davis, Mel B, Beverley Knight, Levi Roots and many more.
AFRO-NOON TEA®
A new celebration for our 10th year
Afro-noon Tea® is afternoon tea, reimagined: a high-end African and Caribbean twist on a great British tradition.
We debuted a taster at the FRO Festival in collaboration with Future Plate, a collective of leading African and Caribbean chefs at the cutting edge of the cuisine, including Michelin-starred talent.
Guests loved it. 100% of those we surveyed said a special-occasion experience like Afro-noon Tea was important or extremely important to them.
What’s next? We’re bringing Afro-noon Tea® to a permanent London home, alongside exclusive experiences for corporate teams and partners. More details coming soon.
Check out the Celebration section of the site to learn more.
World Afro Day CIC is the organisation working towards Afro hair freedom in every area of life, for every generation.
We focus on HEEP, Health, Education, Employment and Policy.
Check out our Liberation section of the site to learn more.
Our impact
Our vision is Afro hair freedom in every area of life, for every generation.
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World Afro Day has helped take the conversation about Afro hair, identity and equality to audiences around the world.
WAD Wondermarket
More than a marketplace, it’s a market movement.
Our new report Afro hair: is State Intervention needed? Found 84% of respondents agreed that it was very important ‘that people can find hair products they can trust, knowing that the ingredients are not harmful’.
The new WAD Wondermarket addresses this need for trust-focused hair products, accessories, clothing and lifestyle brands in one place. It is a one-stop online shopping experience and a curated affiliate marketplace from the World Afro Day® Team.
The WAD Wondermarket is in partnership with brands, who support our cause and better health outcomes for the community.
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